Our Mission

Embracing your natural curl and texture is at the core of Alex Anthony products. Our mission is to redefine the way you style your hair,  resulting in soft, manageable and frizz free hair that makes you look like you just stepped out of our salon.  We at Alex Anthony products want to empower you to create that look you love every day. Our Protein Enriched Line of products contain natural humectants without the use of heavy oils and waxes and silicone. Also includes our innovative Maracuja oil anti-aging serum. that repairs distressed hair due to heat, chemicals and age.  Experience Alex Anthony products today and love your hair the way it was meant to be!